WSPA | CAMPAIGN LAUNCH

Live animal transport causes suffering on a massive scale: more than a billion animals are transported every single week, many on long and unnecessary journeys.

Both the size of the welfare problem and the global spread of the long distance transportation of animals for slaughter led WSPA to start a global coalition campaign - Handle With Care - calling for an end to long distance live trade.

Taylor McKenzie (in collaboration with THINK) was asked to help them launch the campaign in the UK. To highlight the conditions that the animals endure, we covered a London double-decker with graphics of horses, sheep, cows and pigs seemingly squeezed into every corner of the bus. The bus was then driven across London and stopped in Trafalgar Square where members of the public and press were invited on board to view WSPA’s undercover footage. The next day, The Independent ran the story on their front page: view story.

View the launch on YouTube

See also WSPA’s Handle With Care direct mail graphics