ANIMAL AID | MEAT-FREE MONDAY ANIMATION

If everyone in the UK committed to just one meat-free day a week, this would result in greater carbon savings than taking five million cars off the road.

What a difference a day makes is the title and main theme of a beautifully produced motion graphics film launched in Spring 2010 by national campaign group, Animal Aid. With world leaders having failed to agree on meaningful initiatives at the recent Copenhagen Climate Change Conference, the film declares that it is now time for individuals to take personal responsibility for helping to save the world and, towards that end, people should adopt at least one meat-free day a week.

Taylor McKenzie designed and produced the 2-minute film entirely inhouse, using SoftImage and AfterEffects

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